Digital Merchandising and Content Optimization

(and why it's essential for your business!)

With a large shift from brick and mortar to e-commerce shopping, the importance of providing a digital presence has never been more prevalent. Digital merchandising enables brands to create a personalized, curated journey for their customers from the moment they enter their website – all the way through to checkout. Focusing on key elements of branding, content strategy, product positioning, image creation, video, guided navigation, and more all with the end goal to generate traffic and drive conversion.

Content Audits

Content Creation

A/B Testing

Whether you're looking to get a website created for your business, you currently have a website, or you're selling through a 3rd party site like Amazon, Etsy, etc, the opportunities for digital merchandising and content optimization are endless- let's get the right pieces in place to enhance your customers digital experience for your brand.

Cross-selling/Up-selling Opportunities

Content Optimization

Promotions

Not sure if your content is resonating with your target market? Let us conduct a content audit and provide a strategy to move you in the right direction.

Need help creating content for your brand? Products? Website? Social Media? Product Detail Pages? Leave it in our hands- we can do anything from product photography, to infographics, to advertising options- we can provide as much or little content as you need to drive your business forward.

Are you stuck between a few options? Experiment with different content, layouts, product placements, and promotion offers to see which resonates with consumers to ultimately improve customer engagement and conversion.

There is always room for improvement! Let us optimize your content to make it more appealing and informative to consumers, increase user engagement, and drive them to the end of the buying funnel.

Planning to run a deal on your products or service? Let's get you started! Creating enticing banners, ads, social posts, etc. will ensure the success of your sale.

Not sure where to start to increase that basket size? Let us help you tell that story to bundle, upgrade their selections, and suggest complementary products through merchandising options.

And so much more! Let's create a plan that best suits your business goals.